Colozeo turns raw match footage into scouted careers. Across two years I partnered with the team to design the scouting platform, build its design system, and craft the flows that make a player’s level legible in seconds.
Colozeo превращает сырое видео матчей в карьеры, замеченные скаутами. Два года я вместе с командой проектировал платформу, строил дизайн-систему и сценарии, где уровень игрока считывается за секунды.
Colozeo set out to fix a broken discovery market: thousands of talented players never get seen, and scouts drown in unstructured footage. My job was to turn that ambition into a product people actually reach for — one that makes ability comparable and trustworthy in a glance.
Two audiences, opposite needs. Scouts want a fast, defensible signal; players want a fair shot at being seen. Designing for both without diluting either was the core constraint.
I built three personas from 14 interviews — the time-pressed scout, the ambitious academy player, and the club analyst — and used them to arbitrate every hard trade-off along the way.
I owned product design end-to-end and set the creative direction, then grew and guided a small team as the product scaled across web and iOS.
We started by mapping the scout’s real decision path, not the data we happened to have. Paper sketches killed a “timeline of everything” direction fast.
A restructured information architecture and a moodboard set the tone — confident, sporty, data-literate — before a pixel was polished.
The core flow — the 10-second signal — shipped: a level read, a 3-clip highlight reel, and one-tap outreach, all above the fold.
The last phase hardened the system and sanded the details — motion, empty states, accessibility — so the product could keep growing without me in every review.