Sber released a payment sticker with Soyuzmultfilm characters on it: you pay with it instead of a card. The promo landing explains how to get one and how to use it.
Сделал лендинг для коллаборации Сбера и Союзмультфильма про новый способ оплаты стикерами, которые клеятся на айфон в период, когда в России не работает Apple Pay
A payment sticker goes on the back of the phone and works wherever a card does. Sber released it together with Soyuzmultfilm, so the stickers carry cartoon characters. The landing is for anyone who has not tried one yet.
The concept came from Dalee. div did the design and the build. My part: the prototype of the landing, the storyboard for the animation, and design review of what grew out of it.
Like a cartoon, this page has a script, and its main line is what the sticker is good for: how to stick it on, how to pay with it. It explains that screen by screen, in plain words.
The animation and the 3D are there so it feels like turning the sticker over in your hands. Something that small is easier to understand once you see it move.
Movement tells half the story here, and a flat mockup does not show it. So I broke every screen into frames: what appears, what leaves, in what order. Then the client and the developers see what they are approving and building, instead of filling it in from imagination.